Promotional and Advertising Strategies Essay Example | Topics and Well Written Essays - 1750 words

Promotional and Advertising Strategies - Essay Example Companies, therefore, find the need to advertise and promote their products. This is done to provide information to consumers, to increase the demand of a certain product or even to make the product stand out from those similar ones from other companies. Companies will, therefore, use different modes of advertisement and product promotion in a bid to get an advantage over their competitors. Companies have no option, but to employ different modes in order to edge out their competition. These strategies are mainly targeted at the consumers. Research has showed that consumers are responsive to these strategies and increase their usage in all companies. In this essay, we are going to delve in the global market of television sets. We shall also review the two market leaders in this category, Samsung and Sony companies. Sony has been the traditional electronics company and has enjoyed some monopoly in the past. On the other hand Samsung is relatively new and has derived strategies to build its brand. Since these two companies produce similar products in the form of TV sets, they have similar strategies to promote their products. Both Sony and Samsung have massive investments in advertising done using modes of advertisement such as print and electronic. Television and internet are the most preferred electronic modes since they have the widest reach. In print media, these companies usually put up billboards and buy space on newspapers and magazines. Advertising helps both companies to delve into new markets, establish and retain their brand and increase their sales in the market. Apart from advertising, the two companies normally use other promotional strategies. The promotional plans are evident through gifts, coupons and other print outs to existing and potential consumers. In most cases, these two companies come up with promotions where consumers are promised cash prizes or even more products as an award. In order for one to win such prizes, they will be